ATM/debit cards are fast becoming the payment method of choice for both cardholders and retailers. PIN debit is especially desirable as it is more secure and often less costly than ACH debit, check processing, credit cards or signature debit.

Benefits of PIN debit for retailers include:

• Guaranteed authorized transactions
• Quicker to process than checks or credit cards
• More cost-effective than checks or credit cards
• Less risk of fraud

Cardholders prefer PIN debit, too, because it’s quick and convenient. They may not have cash on hand and they may not want to overspend the way credit cards sometimes allow them to. In addition, they can get cash back at participating retailers by using their PIN--unlike with signature debit transactions. This translates into more transaction volume and profit for you, the retailer.